Hi, I'm Mehr ☀️

Mehr means "sun" in Persian. It shaped my logo, but over time it started to describe something bigger: how I like to work. I bring energy to what I do, help people grow, and try to make complicated things clearer.

The sun stopped being just a logo. It became a reflection of who I am.



I started with science. 🧪

Long before I became a designer, I studied Experimental Sciences in high school. It taught me to observe carefully, ask questions, look for evidence, and never settle for the first answer.

That habit of mind stayed with me. Years later, it resurfaced through research, experimentation, and eventually a Master of Science in User Experience. Today, whether I'm running a study, reading behavioral data, or trying to understand why someone made a particular decision, I'm still working the same way.



But I was never only a science person. 🎨

I was also drawn to art, drawing, objects, and visual detail. I wanted to know not just how things worked, but why they looked and felt the way they did. So when it came time for university, I chose a different path. I sat Iran's National University Entrance Exam for Art and ranked 11th out of roughly 20,000 candidates.




That result opened the door to Industrial Design.

It changed how I saw the world.I learned to make things. A lot of things!

Industrial Design gave my curiosity a new toolkit: art and design history, aesthetics, form, ergonomics, materials, manufacturing, technical drawing, research, and human-centered product development. I learned that designing a product was never just about making something beautiful. It meant understanding who it was for, what problem it solved, how it would be made, and how all of those decisions had to work together.

It gave me the visual foundation I'd been looking for. It also taught me something that still shapes my work today:

Good design starts long before you open a design tool.


You can visit my first portfolio here and see the projects where I learned to turn ideas into things people could see, touch, test, and use.


Design wasn't the only thing I was doing.

I've never stuck to just one lane. While studying design, I was also teaching, working, and finding other ways to create and be useful to people.

I taught. 👩‍🏫

After going through the university entrance process myself, I started teaching Art History to high schoolers preparing for the same exam. I liked taking what I'd learned and making it useful to someone else.



Design wasn't the only thing I was doing.

I've never stuck to just one lane. While studying design, I was also teaching, working, and finding other ways to create and be useful to people.

I taught. 👩‍🏫

After going through the university entrance process myself, I started teaching Art History to high schoolers preparing for the same exam. I liked taking what I'd learned and making it useful to someone else.


I was a lifeguard. 🏊

For years, I also worked as a lifeguard. It sounds unrelated to design, but it isn't really, both ask you to stay attentive, take responsibility, and be useful to people who are counting on you.



Design wasn't the only thing I was doing.

I've never stuck to just one lane. While studying design, I was also teaching, working, and finding other ways to create and be useful to people.

I taught. 👩‍🏫

After going through the university entrance process myself, I started teaching Art History to high schoolers preparing for the same exam. I liked taking what I'd learned and making it useful to someone else.


I was a lifeguard. 🏊

For years, I also worked as a lifeguard. It sounds unrelated to design, but it isn't really, both ask you to stay attentive, take responsibility, and be useful to people who are counting on you.


And I worked for myself. ✏️

I took on freelance projects, explored graphic and visual design, and built a small creative practice of my own. It was my first time taking an idea all the way to an identity, then putting it into the world.




For a while, science, art, design, teaching, and research felt like separate parts of my life. Then I realized I didn't want to choose between understanding people and creating things for them, so I stopped trying to.

Science taught me to investigate. Industrial Design taught me to create. Teaching taught me to communicate. Research taught me to bring it together with evidence. That's where I found my place: between design and research.


I pursued a Master of Science in User Experience, where the experimental thinking I started with finally met the design thinking I'd built. I got interested in human behavior: how people process information, make decisions, get stuck, and overlook things, and how design can respond.